The Potential Impact of AI on Internet Search: Google Embracing Change

According to Similarweb, receives more than 500 billion page views monthly.

Google receives more than 90% of search traffic.

But, with the advent of AI, Google's position is being challenged.

Recently, Google has rolled out its AI overview essentially competing with itself.

The Justice Department has also initiated antitrust proceedings against Google for paying companies to have Google as the default search engine in smartphones and web browsers.

Another antitrust proceeding looms against Google's ad practices.

Google was established in 1998. Today, Alphabet, Google's parent company has a market cap of more than 2.3 trillion USD.

Many believe that Artificial Intelligence can erode Alphabet's valuation.

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Jamie Larson